Don’t scratch my belly

This little short video was created to promote Cats Protection’s behaviour guides as a value exchange offer. They were posted to their social channels to increase engagements and sign-ups.

Creative direction
Since this was to be pushed through on their social channels, I wanted to create a dynamic, eye-catching short film with a simple story. When researching, I found that lots of cat owners and cat lovers misinterpreters their cat’s language/signals so I thought this was an interesting one to feature.


Concept, editor, animation, graphics


Adobe Premiere Pro & After Effects


Concept & Visual Design, Digital Film, Editing