This is an ad created for Cats Protection to feature the welcome pack you receive when you become a member.
Due to Cats Protections brand I wanted to make this creative super playful, heartwarming and something that the scrolling cat-lovers could laugh at and go aww. So I built the concept around a green screen cat, being super curious (as cats are) about the pack. It observes the pack from a distance at first, but ends up ripping it up and then interacts with the pack items. This way we get to heavily feature the product, with a cute cat spin on it – stressing the message that this is for you AND your cat.