Don’t scratch my belly | Cats Protection

A cute, little social film to promote Cats Protection’s behaviour guides.

The brief
I was briefed to create a little short digital video about cat behaviour to go on Cats Protection’s social channels with the aim to increase engagements and sign-ups as well as promoting their value exchange offer.

Creative
I wanted to create a dynamic, eye-catching short video with a simple story. When researching, I found that a lot of cat owners and cat lovers misinterpreters their cat’s language/signals so I thought this was an interesting one to feature.

Info
Role:

Concept, editor, animation, graphics

Software:

Adobe Premiere Pro & After Effects

Category:

Concept & Art Direction, Editing