Generations | WWF

A TV ad for WWF urging people to join their membership scheme and fight for our world. In this creative we wanted to show the intimate connection between families and how they carry knowledge from one generation to another in order to survive. Using cinematic footage of our beautiful planet at its best and worst, we connect our beloved wildlife, their habitats and the environments in danger due to climate change, while urging the viewer to help the next generation survive.

Info
Client:

WWF UK

Role:

Art Director and Editor

Software:

AVID

Category:

Concept & Art Direction, Editing