Left outside

‘Left Outside’ is a bespoke digital film to promote Cats Protection’s sponsorship product. Since it received such great results on social media, a TV version was aired in 2018.

The brief
I was briefed make a film that would encourage viewers to sign up as a sponsor to help look after the thousands of cats arriving at Cats Protection every year.

Creative
I aimed to create a sweet little story that would make viewers go “aaaw” and show the contrast between what it means to have a home and to be homeless from a cat’s point of view.

Info
Role:

Concept, editor & VFX

Software:

Adobe After Effects

Category:

Concept & Art Direction, Digital Film, Editing, TV advertising, VFX