Left outside

‘Left Outside’ is a bespoke digital video to promote Cats Protection’s sponsorship product at Christmas. The aim of the film is to encourage viewers to sign up to sponsor to help look after the thousands of cats arriving at Cat Protection every year. Since it received such great results on social media, a TV version was aired in 2018.

Creative direction
I aimed to create a sweet little story that would make viewers go “aaaw” and put the contrast between what it means to have a home and to be homeless from a cat’s point of view.

Info
Role:

Concept, editor & VFX

Software:

Adobe After Effects

Category:

Concept & Visual Design, Digital Film, Editing, TV advertising, VFX