Women for Women International is charity helping more than 447,000 marginalised women in countries affected by war and conflict, offering support, tools, and access to life-changing skills to move from crisis and poverty to stability and economic self-sufficiency.
I was briefed to create a sharable and inspirational film to put out to their Facebook audiences, targeting younger women to support their cause with donations and sponsorships and website traffic. The film should somehow connect with their #SheInspiresMe hashtag.
Helping women rebuild their lives
I wanted to create a film that encapsulates the essence and value of W4W’s work. When researching their case studies Fatuma’s story really touched me, so I wanted to feature her journey in the film to show the true horror of the fate of women in war zones and how they rebuild their lives with the help from W4W. I also featured sequences of real war footage to visualise the panic of war. It was important for the film to have an inspiring turn, so I used bold typography and empowering shots of women in a dynamic mix to push that through.