Top Dog

A voting based competition that features the stories of three brave rescue dogs allowing them to win a years worth of food and treats.

The brief
I was briefed to create a new, fun digital lead generation voting based campaign for RSPCA NSW. The campaign was aimed at RSPCA NSW current Facebook and Instagram followers, hoping to reach out to dog lovers. The suite includes a full length video, 30 and 15 second cut downs as well as a winner announcement video.

Creative
Usually in award shows there will always be a host, so I wanted to create one for this campaign, that could carry out the storyline and present the rescue dogs. I made the personality of the presenter dog very silly to set the pacing and feel of the films. All images of the presenter dog are stock photos which I have composed and edited in photoshop and then animated in After Effects.

Info
Client:

RSPCA NSW

Role:

Concept, Editing, Animation, Motion Graphics, Sound

Software:

Photoshop & After Effects

Category:

Animation, Concept & Art Direction, Digital Film, Editing