Turtle POV | WWF

A bespoke online film to promote WWF’s fight to protect our oceans against plastics.

The brief
I was briefed to create a 20 second film to go on WWF’s instagram and Facebook, pushed through by Social Blue. The client wanted a short and simple approach to plastic pollution awareness.

Creative
For this campaign I created a scene from a turtle’s POV, where it mistakes a plastic bag for a jellyfish. I’ve made the mood barren, but dynamic in sound.

Info
Client:

WWF

Role:

Concept, edit, animation, VFX and graphics

Software:

Adobe After Effects

Category:

Animation, Concept & Art Direction, Editing, VFX