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Waiting │ Wood Green Concept

We were asked to create a digital suite for Wood Green’s social media to encourage new donations. This was a concept part of a whole digital suite, that unfortunately wasn’t carried on, but it was my favorite both to concept and create.

A dog misses its owner after a couple of hours of being alone. Just think about how long waiting for several months at a rescue centre can feel. So I based this concept around having to wait for your forever home and how tiring that can be. I built a pen from scratch in After Effects and used green screen footage of a dog to create a timelapse-like sense to the story.

Watch the VFX breakdown here.

Info
Client:

Wood Green

Role:

Concept, Art Director, Writer, Editor, VFX

Category:

Advertising, Animation, Concept & Art Direction, Editing, VFX