Endangered NZ Dolphins | WDC

A bespoke online film to help WDC get more signatures to urge the government to change the rules about fishing nets

The brief
The brief was to make a short video that will send people to WDC’s peition site, to get the signatures needed to urge the New Zealand government to ban the use of harmful fishing nets killing endangered dolphins.

Creative
For this campaign I wanted to keep the visuals clean and simple, so the audience would focus on the fate of the dolphin and feel the stillness after suffocation. I painted a depth map of the dolphin, animated it in 3D space and created an underwater environment. I wanted to leave the viewer with a dense, disturbing feeling.

Info
Role:

Visual concept, editor, animation and VFX

Software:

Photoshop and After Effects

Category:

Animation, Concept & Art Direction, Editing, VFX