When a woman breaks
CONCEPT, DESIGN & EDITING

When a woman breaks

Womankind Worldwide has been contributing to positive changes to the lives of women since 1989. Working with women’s rights organisations in countries across Africa, Asia and Latin America they help women transform their lives by ending violence against women and girls, enabling women to take control of their own livelihoods, and ensuring women have a say in the decisions that affect them.

This video was created to give WomanKind a better presence on social media and introduce their work and ethics to their followers.

The brief
I was briefed to create a film that would increase response rates and cash gifts as well as getting a wider engagement and drive viewers to their social media and website.

Creative direction
I wanted to focus on the stories of case studies, so I chose to caption them with different shots of female characteristics and profiles which I filmed in silhouette.

Info
Client:

WomanKind

Role:

Concept, DOP, editor, VFX and graphics

Software:

Adobe After Effects

Category:

Concept & Visual Design, Digital Film, Editing