WWF Sponsor bumper
CONCEPT, VISUAL DESIGN, EDITING & VFX

WWF The Queen’s Green Planet

I had the pleasure of creating four bumper adverts for WWF, sponsoring ITV’s ‘The Queen’s Green Planet’ with the Queen and Sir David Attenborough.

Creative direction
I was briefed to focus on trees, so I thought I would connect that with the animals that depend on them due to WWF’s many projects and causes for protecting wildlife. I went with the idea of that ‘we are all connected’ showing shots of several species looking at each other from different parts of the world with the trees being what is connecting them.


 
 
 
 
10 second version 1
10 second version 2
5 second version

Info
Client:

WWF UK

Role:

Visual concept, editor and VFX

Software:

Adobe After Effects & Premiere Pro

Category:

Concept & Visual Design, Editing, TV advertising