WWF needed us to help them recruit new subscribers of the ‘Amazing planet’ child membership product at a CPM of £155. We are the first generation to know we’re destroying the planet and the last that can do something about it. So we need to teach our children about our planet and how we all need to protect it.
We therefore wanted to create a concept where we could build a bond between our ‘young explorers’ and the planet by taking them on an adventurous journey through the Amazing Planet product that will inspire them and other children to go on to help protect out planet throughout their lifetime.
We created excitement around the product from the minute it arrives through the postbox and have it open in a treasure-like sense. The feel of this ad is energetic, playful with an extra touch of magic through the wonder of nature and wildlife they children journey within.
Click the left arrow to watch the TV version.