Greenpeace has been around for many years – enough to leave a legacy behind. In this campaign they wanted to use their ‘heroes’ from within the organisation to share their message of global warming activism and how we can save the planet.
With a limited budget and corona restrictions we were unable to shoot, so we instead asked the GP activists to shoot their lines on the phone, like to would an instagram story, to make it feel more authentic and urgent. I then created a dynamic edit around the script with several graphic ‘call to actions’ making it impossible to stop watching and following GP’s rallying message.
I worked as Art Director, Editor and VFX Artist on this project, teamed up with a copywriter.
Watch the main part of the campaign here.