Paddington’s Postcards | UNICEF

Background
Uncief has partnered up with Paddington to create a subscription product in which children can learn about other children and cultures from all over the world with Paddington. 

Insight
Paddington’s Postcards is a fun, interactive and engaging way to teach your child about the world. Children love receiving something physical in the post – it’s exciting! Introducing children to charity and giving.

Solution
The pace, energy and silliness of this concept will make children feel like Paddington’s Postcards is unmissable, while giving a nod to the traits that parents want to nurture most. By journeying through the animated map, we bring life to all the fun products you get and the children you’ll “meet” – a fun interactive way to introduce children to charity and giving. 

Info
Client:

Unicef

Role:

art director, animator, illustratior, editor

Software:

Adobe After Effects, Illustrator, Photoshop

Category:

Animation, Concept & Art Direction, Editing