That’s why we Fight | Greenpeace

Greenpeace has been around for many years – enough to leave a legacy behind. In this campaign they wanted to use their ‘heroes’ from within the organisation to share their message of global warming activism and how we can save the planet.

With a limited budget and corona restrictions we were unable to shoot, so we instead asked the GP activists to shoot their lines on the phone, like to would an instagram story, to make it feel more authentic and urgent. Because GP are big on events, I created a museum-like environment for this film to be projected and interacted with through VFX. This gives the viewer the feeling that they are sharing a passionate moment of climate action with other people and Greenpeace.

I worked as Art Director, Editor and VFX Artist on this project, teamed up with a copywriter.

Watch the second part of the campaign here.

Info
Client:

Greenpeace

Role:

Art Director, Editor, VFX

Software:

After Effects, Photoshop

Category:

Concept & Art Direction, Editing, VFX