100 Rhino’s are killed every month, that’s 3 rhinos slaughtered every day.
Today 5,000 black rhinos remain in the wild. We were asked to create a digital ad for WWF’s social media to recruit new rhino sponsors.
I wanted the theme of time to have an effect in this edit as to signify how rapidly we are loosing them. So this creative is moving with the sound of a clock ticking to create an uncomfortable silence and suspense. I’ve simplified the message by building the concept into sections, that each as a headline that is being type on as we watch it, ending with the heroes on the frontline, protecting a rhino.